In China, private hospitals can definitely be regarded as a rapidly rising medical industry. More and more women choose to go to private hospitals for delivery and post-natal rehabilitation. This issue of the "Good Business in China" column will introduce you to the sparks of collision between private hospitals and the mother and infant industry.
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Private hospitals are one of the quickest growing sectors of China's health care industry. And when it comes to OBGYN care, private care has not only become a popular choice, but also a status symbol.
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Mother and baby care industry in China
Ms Wang is 36 weeks pregnant and has been going to private hospitals for prenatal check-ups. She says she normally wouldn’t choose private health care for other illnesses, but having a baby is a milestone in life and she wants the most enjoyable experience possible. Giving birth in a private hospital can cost from 50 thousand to 80 thousand, and that includes only the most basic checkups and natural delivery without any complications. As opposed to just a few thousand in a public hospital. That’s about 20 times more expensive.
Patient flow in private hospital in China has been growing at around 20 percent per year since 2010. The fast growth momentum is attracting more major global players to invest in the field. Analysts say that the industry is now much better positioned for the next stage of growth in China.
Postnatal care seeing robust growth in China
Postnatal care seeing robust growth in China
YueZi centers or postnatal facilities are specially designed to take care of new mothers in every way for six weeks after giving birth, from providing balanced meals, personal trainers, to massages and Chinese medicine treatments. Most Chinese believe ZuoYueZi or how to spend the first month after giving birth is crucial for a new mother's health.
The number of postnatal centers are expected to grow after China changed its family planning policy to allow each couple to have two children. It is expected to increase births this year by up to 30 percent. It is estimated that the postnatal center industry will be valued at 11 billion Yuan by 2019, from 4.2 billion Yuan in 2014.
Development of early education in China
Studies have shown that the age between 0-6 is the most crucial period in one's life. Many parents in China believe that there is more potential in a child than one can imagine. They want to enroll their children in all kinds of classes to stimulate their brain in everyway, hence creating a huge demand for education in that age group.
The early education industry started to boom in China's first and second tier cities in the late 90s, went through a reshuffling phase in the late 2000s and has now entered a more sophisticated stage with few key market players. But it is still almost a blank page in the third and fourth tier cities, therefore there is still huge potential for growth. But as lucrative as it is, early education is an industry that’s directly linked to the future of our next generation; therefore needs to be done with patience and love.
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